MG Icon Concept
by Jerzy Czyz
Title
MG Icon Concept
Artist
Jerzy Czyz
Medium
Digital Art
Description
China just can't seem to get enough SUVs. The world's largest car market has inspired unlikely suspects like Bentley and Lamborghini to proceed full speed ahead with SUV designs, and it's even gotten some smaller firms all SUV-crazy – British sports car maker MG has debuted an SUV concept at the Beijing Motor Show.
MG is a British automaker that dates back to 1924. It's had a somewhat tumultuous history during recent years, seeing more changes of ownership than new production models, but it's well known for its history of sporty coupes and roadsters like the MGA, MGB and Midget.
What it's not particularly known for is trucks or SUVs. Now that it's owned by China's largest automaker SAIC, however, that's exactly the direction it's taking. MG introduced its first-ever SUV concept called the Icon this week. Judging by the pictures, which make it look a touch bigger than a Mini Cooper, the Icon is really more of a car-based crossover than a proper SUV.
MG hasn't said much about the Icon's mechanicals or technology, focusing instead on its design. The automaker's global design team, led by British director Anthony Williams-Kenny, sought to inject MG's heritage into a larger, more current package.
"The MG brand has a unique set of values and heritage and allows us to offer individual design values to our products," Williams-Kenny explains. "The MG Icon represents our vision of a modern MG and we feel that the small SUV canvas demonstrates MG’s capacity for progressive design with respect for its long heritage. We have balanced familiar brand cues, such as the wide and powerful front end graphic interpretation and, as one would expect, with a strong focus on the unique MG octagon."
Uploaded
June 13th, 2020
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